Kitten: using humour
A light tone intervention that uses a touch...
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Bin vinyl
Weatherproof vinyl
50cm x 50cm
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Street furniture stickers
Weatherproof vinyl
15cm x 15cm
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A lighter tone intervention that simply thanks people for doing the right thing and binning their gum. Builds on the behavioural theory of social norms, which are commonly held expectations or unwritten rules that guide how people act. Research shows that we tend to behave in a certain way if we feel it’s expected by others.
38%
Reduction in littered gum
Trialled in Devonshire Street, Sheffield
How to execute this intervention
This intervention works well where a light (rather than official) tone is suitable. It proved effective when trialled in an area which is busy at certain times with multiple food on the go outlets and bars. Saying ‘thanks’ delivers an unspoken assumption that somebody has already done the right thing (without needing to tell them to do it).
Intervention Circumstances
Bus stop
Station entrance
Shopping street
Retail outlet entrance
Food drink on the go
Outdoor seating
Use this signage to tackle littering in your area
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