Kitten: using humour
A light tone intervention that uses a touch...
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This simple intervention is incredibly cheap, or even free, to execute. Waiting at the bus stop is a common gum disposal circumstance, with the arrival of the bus being the subconscious prompt to do so. Using the RTI (real time info) display delivers a highly targeted message that it’s time to bin your gum.
43%
Reduction in littered gum
Trialled at a bus stop in Bristol
How to execute this intervention
This intervention is available as a designed banner, which can be used in larger, more visual RTI displays. It can still be executed very simply in dot-matrix style RTI displays, just using the words Time to bin your gum? When trialled, this was effective displayed for 2 seconds at a time, every few minutes.
Intervention Circumstances
Bus stop info display
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