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This simple intervention is incredibly cheap, or even free, to execute. Waiting at the bus stop is a common gum disposal circumstance, with the arrival of the bus being the subconscious prompt to do so. Using the RTI (real time info) display delivers a highly targeted message that it’s time to bin your gum.

43%

Reduction in littered gum

Trialled at a bus stop in Bristol

How to execute this intervention

This intervention is available as a designed banner, which can be used in larger, more visual RTI displays. It can still be executed very simply in dot-matrix style RTI displays, just using the words Time to bin your gum? When trialled, this was effective displayed for 2 seconds at a time, every few minutes.

Intervention Circumstances

Bus stop info display

Use this to tackle gum littering in your area

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