Effective gum littering prevention

Free, ready-to-use signage
Proven to reducing littering by as much as 64%
For local authorities & partnerships.

Spotless streets make for happier, healthier communities. While most chewers do the right thing and bin their gum, it is vital that we keep encouraging people to love where they live and be responsible with litter.

Through extensive research and testing, we have developed a package of behaviour change advice and effective interventions - available to councils at no cost - which are proven to reduce gum littering. Funded by the chewing gum industry via the Chewing Gum Taskforce, this aligns with the Government’s new strategy to support the evolution and regeneration of high streets across the country.

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What the prevention package includes

3 delivery

- A set of highly targeted signage, proven to significantly reduce gum littering

- Bespoke to your local needs and amounts required

- Editable (e.g. with council logo)

- High quality, weatherproof materials

- Printed and delivered at no cost (ahead of any planned clean up)

- Guidance pack (incl. advice on installation and reuse/recycling of signage)

Step by step


Contact made with our delivery team


Your local needs discussed with our specialist advisors


Signage package ordered and delivered


Deep clean the area, and then install


Provide us with evidence of installation

Proven effectiveness

All the signage available in the prevention package has been tested in pilots, where we've worked with local authority partners around the country to trial interventions designed for specific littering hotspots. We used new evaluation methods, providing unprecedented robustness in proving effectiveness.

Each intervention has been proven to reduce littered gum by at least a third and in many cases up to 64%, whilst being easy to execute and highly scalable. This effect is sustained over the long term - a single campaign can be retained for up to a year before starting to lose effectiveness.

In addition, our tests showed that the signage can be more than twice as effective as cleansing alone. A site that has only been cleaned will return to a normal rate of gum littering within just four months.

Given the considerable expense of removing littered gum, this has important implications, allowing councils to make cleansing and litter prevention budgets go much further.

“We were really surprised and happy to see the scale and effectiveness of the signs. Our campaign pointing out bins around bus stops on Islington High Street halved gum littering in the area. Being able to access free materials proven to help us save money and keep our local environment clean is a win-win for us.” Islington Council

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