Pointing out the bin

This lighter tone intervention makes sure the bins are unmissable.

47%

Reduction in gum littering, when trialled in Islington, London

One reason people give for not using bins for their gum is that they didn’t see them. This intervention makes sure they do. It’s about being in the right place at the right time, pre-empting that somebody might want to dispose of their gum at that moment and making the bin the obvious place to do it.

Available formats

Lamppost sign

Polyprop board with recycled core A3

Poster

Satin FSC paper A3

Banner

PVC/phthalate-free, with recyclable plastic eyelets 90cm x 280cm

How to execute this intervention

This is a versatile intervention with multiple possible circumstances where it could be used. It proved effective when trialled in a busy environment where the bins would often have gone unnoticed.

Intervention Circumstances

Bus stop

Shopping street/district

Outdoor seating

Food & drink on the go

Retail outlet entrance

Car park

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