Kitten: using humour
A light tone intervention that uses a touch...
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Lamppost sign
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A4
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Poster
Gloss poster
A3
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Banner
PVC banner with eylets
w 50cm x l 300cm
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One reason people give for not using bins for their gum is that they didn’t see them. This lighter tone intervention makes sure the bins are unmissable. It’s about being in the right place at the right time, pre-empting that somebody might want to dispose of their gum at that moment and making the bin the obvious place to do it.
47%
Reduction in littered gum
Trialled around a bus stop on Upper Street in Islington, London
How to execute this intervention
This is a versatile intervention with multiple possible circumstances where it could be used. It proved effective when trialled in a busy environment where the bins would often have gone unnoticed.
Intervention Circumstances
Bus stop
Shopping street/district
Outdoor seating
Food & drink on the go
Retail outlet entrance
Car park
Use this signage to tackle littering in your area
Designs and printed material available
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