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Using bins as a nudge
One reason people give for not using bins...
Read moreKitten: using humour
A light tone intervention that uses a touch of humour and an unexpected image to help the message get noticed.
61%
Builds on the insight that people are sometimes more worried about gum sticking to pets than they are to other people...
Available formats
How to execute this intervention
This intervention works well where a light (rather than official) tone is generally used in communications. It proved very effective when trialled across a variety of formats using bins and street furniture in a busy shopping area to encourage people to think twice before dropping gum.
Intervention Circumstances
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