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Editable designs – resize, add branding if desired, print yourself

Printed materials – fixed designs and sizes, delivered ready-to-use

Edited materials – specify size, add branding, delivered ready-to-use

Bin vinyl

Weatherproof vinyl
50cm x 50cm

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Street furniture sticker

Weatherproof vinyl

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Lamppost sign

Material options available

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A light tone intervention that uses a touch of humour and an unexpected image to help the message get noticed. Builds on the insight that people are sometimes more worried about gum sticking to pets than they are to other people...


Reduction in littered gum

Trialled around the outside of St David’s Dewi Sant shopping centre

How to execute this intervention

This intervention works well where a light (rather than official) tone is generally used in communications. It proved very effective when trialled across a variety of formats using bins and street furniture in a busy shopping area to encourage people to think twice before dropping gum.

Intervention Circumstances

Shopping street

Retail outlet

Outdoor seating

Food & drink on the go

Bus stop

Use this campaign to tackle gum littering in your area

Designs and printed materials available

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Kitten Humor

Other campaigns