Kitten: using humour

A light tone intervention that uses a touch of humour and an unexpected image to help the message get noticed.


Builds on the insight that people are sometimes more worried about gum sticking to pets than they are to other people...

Available formats

Bin vinyl

Weatherproof vinyl 50cm x 50cm

Street furniture sticker

Weatherproof vinyl A4

Lamppost sign

Material options available A3

How to execute this intervention

This intervention works well where a light (rather than official) tone is generally used in communications. It proved very effective when trialled across a variety of formats using bins and street furniture in a busy shopping area to encourage people to think twice before dropping gum.

Intervention Circumstances

Shopping street

Retail outlet

Outdoor seating

Food & drink on the go

Bus stop

Green Space

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