‘Don’t drop gum’ sign
An official sign warning the public not to...
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Editable designs – resize, add branding, print yourself or use on social media
Printed signage – fixed designs/sizes, as many as you need printed and delivered for free
Edited signage – specify size/add branding, as many as you need printed and delivered for free
Bin vinyl
Weatherproof vinyl
50cm x 50cm
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Street furniture sticker
Weatherproof vinyl
A4
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Lamppost sign
Material options available
A3
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A light tone intervention that uses a touch of humour and an unexpected image to help the message get noticed. Builds on the insight that people are sometimes more worried about gum sticking to pets than they are to other people...
61%
Reduction in littered gum
Trialled around the outside of St David’s Dewi Sant shopping centre
How to execute this intervention
This intervention works well where a light (rather than official) tone is generally used in communications. It proved very effective when trialled across a variety of formats using bins and street furniture in a busy shopping area to encourage people to think twice before dropping gum.
Intervention Circumstances
Shopping street
Retail outlet
Outdoor seating
Food & drink on the go
Bus stop
Use this signage to tackle gum littering in your area
Designs and printed materials available
Select a format
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