Keep in touch
Using bins as a nudge
One reason people give for not using bins...
Read moreKitten: using humour
A light tone intervention that uses a touch of humour and an unexpected image to help the message get noticed.
61%
Builds on the insight that people are sometimes more worried about gum sticking to pets than they are to other people...
Available formats
How to execute this intervention
This intervention works well where a light (rather than official) tone is generally used in communications. It proved very effective when trialled across a variety of formats using bins and street furniture in a busy shopping area to encourage people to think twice before dropping gum.
Intervention Circumstances
Other campaigns
‘Don’t drop gum’ sign
An official sign warning the public not to...
Read moreHeritage: calling on local pride
A traditional, more subtle intervention for heritage areas...
Read more
Gnomes: looking after green spaces
A smile-inducing intervention specifically designed for green spaces...
Read more
Pointing out the bin
This lighter tone intervention makes sure the bins...
Read moreHow many bins?
A common reason people give for not using...
Read more
Thanks: deploying social norms
A lighter tone intervention that simply thanks people...
Read moreEye-catching poster design
A bright, attractive poster that doesn’t go unnoticed...
Read more
3,2,1: countdown to the bin
This intervention is designed for cut throughs: paths...
Read moreBus stop info display
Using the RTI (real time info) display delivers...
Read more