‘Don’t drop gum’ sign

An official sign warning the public not to drop gum.

34%

Reduction in gum littering, when trialled in Sheffield station

This idea builds on the insight that people don’t like gum sticking to their shoe. As an official-looking sign, it's versatile in its possible uses, but does need to be used in the right kind of places where this tone is common.

Available formats

Bin sticker

Weatherproof polyprop A3

Street furniture stickers

Weatherproof polyprop A6

Lamppost sign

Polyprop board with recycled core A3

Banner

PVC/phthalate-free, with recyclable plastic eyelets 90cm x 128cm

Window sticker

Clear PET film A5

How to execute this intervention

This is a very versatile intervention which can be applied in any circumstance where a more official tone is needed. It proved effective when trialled across a variety of formats from small stickers to bigger banners and floor vinyls in car parks.

Intervention Circumstances

Bus stop

Station entrance

Station interior

Car park

Other campaigns