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Kitten: using humour
A light tone intervention that uses a touch...
Read more‘Don’t drop gum’ sign
An official sign warning the public not to drop gum. Builds on the insight that people don’t like gum sticking to their shoe.
34%
Available formats
How to execute this intervention
This is a very versatile intervention which can be applied in any circumstance where a more official tone is needed. It proved effective when trialled across a variety of formats from small stickers to bigger banners and floor vinyls in car parks.
Intervention Circumstances
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