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Kitten: using humour
A light tone intervention that uses a touch...
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34%
Reduction in gum littering, when trialled in Sheffield station
This idea builds on the insight that people don’t like gum sticking to their shoe. As an official-looking sign, it's versatile in its possible uses, but does need to be used in the right kind of places where this tone is common.
Available formats
How to execute this intervention
This is a very versatile intervention which can be applied in any circumstance where a more official tone is needed. It proved effective when trialled across a variety of formats from small stickers to bigger banners and floor vinyls in car parks.
Intervention Circumstances
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