Heritage: calling on local pride

A traditional-looking, subtly designed intervention for heritage areas.


Reduction in gum littering, when trialled in the City of London

This signage is designed to be in keeping with the surrounding environment, for use in older areas of towns and cities, or places with a heritage feel. It builds on a sense of local pride and adds personalisation.

Available formats

Bin sticker

Weatherproof polyprop 50cm x 50cm

Lamp post sign

Polyprop board with recycled core A3

How to execute this intervention

This intervention, which is available in a range of colours, works well where a more traditional look and feel is needed to be in keeping with the surrounding buildings and pavements. It proved effective when trialled on bins and lamp posts, drawing attention to the presence of bins and reminding people to bin their gum. As the design is more subtle than others in the toolkit, it is important the signage is displayed in a prominent position to have the greatest effect.

Intervention Circumstances

Shopping street

Retail outlet entrance

Station entrance

Station interior

Outdoor seating

Other campaigns