Readymade targeted campaigns

Browse nine newly developed campaigns
Formats for bins, street furniture and more
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‘Don’t drop gum' sign

An official sign warning the public not to drop gum

Kitten: using humour

A light tone intervention that uses a touch of humour

Using bins as a nudge

Makes bins visible and gives a timely prompt

How many bins?

Points out the number of bins in the area

Thanks: deploying social norms.

Simply thanks people for doing the right thing

Pointing out the bin

Makes sure the bins are unmissable

Bus stop info display

Delivering a highly targeted message at the right time

Eye-catching poster design

A bright, attractive poster that doesn’t go unnoticed

3,2,1: Countdown to the bin

An intervention designed for cut throughs

These campaigns engage gum chewers at the point of gum disposal. They focus on specific locations, highlighted through our research, where gum is more likely to be littered.

They are designed to interrupt people at the moment where they might need to dispose of their gum, pre-empting the wrong behaviour and encouraging them to use the bin instead. Using formats such as stickers on street furniture, notices on lampposts and vinyls (a stronger form of sticker) on bins allows us to get as close as possible to this point of disposal.