
These interventions are highly targeted - reaching people at exactly the right place and time. They focus on specific locations, highlighted through our research, where gum is more likely to be littered.
Designed to interrupt people at the moment when they might need to dispose of their gum, the designs pre-empt the wrong behaviour and nudge people to use the bin instead. Using formats such as stickers on street furniture, notices on lampposts and vinyls (a stronger form of sticker) on bins allows us to get as close as possible to the moment where littering might occur.
Our research