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321: Bus
This is a highly targeted intervention to prompt gum disposal at bus stops
It focuses on insight that revealed ‘transition moments’ while using public transport are a common trigger for littering chewing gum, with bus stops being a particular hot spot. The design aims to mimic bus stop signs using ‘321, bin your gum’ as a memorable phrase as well as the play on being a bus number. Not avalible in Welsh bilingual.
About this campaign
Signage should be displayed on lampposts and bins around bus stops, delivering a highly targeted message that it’s time to bin your gum.
62% reduction in gum littering, when trailled on Holloway Road, Islington, London
