Heritage: calling on local pride

A traditional-looking, subtly designed intervention for heritage areas.

This signage is designed to be in keeping with the surrounding environment, for use in older areas of towns and cities, or places with a heritage feel. It builds on a sense of local pride and adds personalisation. Your council logo/coat of arms can be used in place of the generic logo. Not avaliable in Welsh bilingual.

About this campaign

This intervention, which is available in a range of colours, works well where a more traditional look and feel is needed to be in keeping with the surrounding buildings and pavements. It proved effective when trialled on bins and lamp posts, drawing attention to the presence of bins and reminding people to bin their gum. As the design is more subtle than others in the toolkit, it is important the signage is displayed in a prominent position to have the greatest effect.

56% reduction in gum littering, when trialled in the City of London

Available formats

Bin Sticker

Weatherproof polyprop 35cm x 35cm

Lamppost sign

5mm Bubbleboard A3

Intervention Circumstances

Retail Outlet Entrance

Station Entrance

Station Interior

Shopping Street

Outdoor Seating

Green space

Other campaigns available

Furry Friends: using humour

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'Don't drop gum'

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Using bins as a nudge

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Pointing out the bin

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Gnomes: looking after green spaces

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Thanks: deploying social norms

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Eye-catching design

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321: Bus

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Clean stencilling

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