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Eye-catching design
A bright, attractive design that doesn’t go unnoticed.
This has a straightforward ‘Bin your gum’ message, to deliver a timely reminder to chewers, but is deliberately made for places where a strong design ethic is needed, as opposed to a more official look & feel.
About this campaign
This intervention proved effective when used on the main entrance to a cinema and restaurant complex in a busy shopping district. There were no bins at the entrance itself so it served to make people think twice and make the effort to reach the bin nearby, before going inside.
33% reduction in gum littering, when trialled outside The Moor, Sheffield
