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Clean stencilling
Delivering a prompt to use the bin right at the point where littering might occur.
The pavement is the place where gum is littered, so what better place to deliver a message to do the right thing and put it in the bin instead? This intervention uses a stencil to send a "clean" message anywhere it's needed, prompting people to bin their gum.
About this campaign
The flexible plastic stencil should be placed on the pavement and then run over with a jet washer, leaving a "clean" imprint of the message on the pavement. Use as much and as often as you need - one stencil can be used to deliver an infinite number of messages! Depending on how much the pavement is used (and how much it rains), the message will fade over a period of 2-4 months. The stencil can also be used to paint the message on a pavement.
53% reduction in gum littering, when trialled in Southside, Birmingham
