Furry Friends: using humour

A light tone intervention that uses a touch of humour and an unexpected image to help the message get noticed.

Builds on the insight that people are sometimes more worried about gum sticking to cute animals than they are to other people...

About this campaign

This intervention works well where a light (rather than official) tone is generally used in communications. It proved very effective when trialled across a variety of formats using bins and street furniture in a busy shopping area to encourage people to think twice before dropping gum.

61% reduction in gum littering, when trialled around Saint David's Dewi Sant, Cardiff

Available formats

Window sticker

Clear PET Film A5

Lamppost sign

5mm bubble board A3


Satin Paper FSC A4, A3

Bin sticker

Weatherproof polyprop A3, 50cm round

Street furniture stickers

Weatherproof polyprop A4

Intervention Circumstances

Retail Outlet Entrance

Bus Stop

Shopping Street

Food Drink on the Go

Outdoor Seating

Other campaigns available

'Don't drop gum'

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Using bins as a nudge

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Heritage: calling on local pride

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Pointing out the bin

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Gnomes: looking after green spaces

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Thanks: deploying social norms

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Eye-catching design

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321: Bus

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Clean stencilling

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