'Don't drop gum'

An official sign warning the public not to drop gum.

This idea builds on the insight that people don’t like gum sticking to their shoe. As an official-looking sign, it's versatile in its possible uses, but does need to be used in the right kind of places where this tone is common.

About this campaign

This is a very versatile intervention which can be applied in any circumstance where a more official tone is needed. It proved effective when trialled across a variety of formats from small stickers to bigger banners and floor vinyls in car parks.

34% reduction in gum littering, when trialled in Sheffield station

Available formats


Satin paper FSC A4, A3

Window sticker

Clear PET film A5


PVC & Phthalate-free banner with recycled plastic eyelets 90cm x 128cm

Lamppost sign

5mm BubbleBoard A3

Street furniture sticker

Weatherproof polyprop A6, A4

Bin Sticker

Wetherproof polyprop A3

Intervention Circumstances

Bus Stop

Station Entrance

Station Interior

Cut Through

Car Park

Other campaigns available

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